The Kentucky Department of Tourism has announced the launch of a new campaign called, ‘Stay Close. Go Far.’
Officials say it’s aimed at supporting local tourism partners, communities and businesses by producing inspiring content that reminds Kentuckians they do not have to travel far to experience all the beauty, history and adventures the state has to offer.
A recent traveler sentiment survey from Longwoods International showed 63 percent of travelers planning a trip over the next six months centered on driving.
Tourism Cabinet Secretary Mike Berry says, “Kentucky tourism plays a critical role in generating revenue for local economies across the commonwealth. By encouraging responsible in-state travel, we can help drive economic recovery to the local communities that rely heavily on tourism spending and employment.”