According to a new study, the marketing value of the media exposure generated by Western Kentucky football’s standout 2019 season for the university and the athletic department was nearly $35 million. That’s the findings of the study done by Joyce Julius and Associates, which takes into account national television, television news coverage, print media, internet news and social media. WKU went 9-4 in Tyson Helton’s first season which saw the Hilltoppers defeat Western Michigan in the First Responder Bowl.
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