Continental Mills celebrates 90th anniversary, now known as Krusteaz

Continental Mills is celebrating 90 years of operation and they’re looking forward to a successful future with a new name to pave the way.

The name is familiar to those who partake of their products, as Continental Mills will be changing their name to The Krusteaz Company. According to a news release, the name change honors the brand’s roots of entrepreneurialism and ingenuity—the company is family owned and operated, with locations in Hopkinsville, Kansas, Illinois and Washington.

The Hopkinsville facility has been here since 1999 and is located next to Siemer Milling, where roughly 520,000 pounds of flour is transferred through a pipe connecting the two buildings on the daily.

President and CEO Andy Heily says, “Our mission as an organization is to build the most beloved and inspiring brands in the industry, including Krusteaz as our flagship brand. This name change is as much about honoring our past as it is about looking forward to a future built on a culture of ingenuity that will continue to deliver some of the most beloved and trusted brands.”

The Krusteaz Company employs over 800 employees.