NIL Takeover

UK Athletics Launches “BBNIL Exchange”

LEXINGTON, Ky. – The University of Kentucky Athletics Department is launching the “BBNIL Exchange,” a safe and easy-to-use portal to connect UK student-athletes with interested entities to make deals compensating for the use of their name, image and likeness (NIL). Interested parties can register for the BBNIL Exchange now at The BBNIL Exchange is a free, user-friendly service to both student-athletes and those looking to do NIL deals. The exchange includes a safe directory and portal where businesses can connect with student-athletes to explore, negotiate and make NIL deals.

Louisville Athletics Launches Official NIL Marketplace

LOUISVILLE, KY – University of Louisville Athletics has launched the ELEVATE Marketplace, it’s official NIL Marketplace, through a continued partnership with Opendorse. Through the ELEVATE Marketplace, Louisville student-athletes are able to engage in promotional and related opportunities from Cardinal fans, brands, sponsors, and donors who can browse, propose, book and pay for NIL activities in one compliant platform. Student-athletes can review opportunities, accept deals and receive compensation all in one place. Once a deal is completed, the activity is automatically disclosed to ensure compliance. Sign up now to begin connecting with student-athletes: