The PGA Tour announced an expansive media rights deal today that brings ESPN back into the fold with its streaming service, joining two networks as part of a package designed to deliver more video content and reach a broader audience.
For regular television, the nine-year deal that begins in 2022 looks the same.Network coverage stays with CBS and NBC, with CBS getting roughly twice as many events, just like the current nine-year deal that ends next year. Golf Channel stays on as the cable partner providing weekday and early weekend coverage, along with fall events and a few tournaments at the start of the year.
The change is in digital, the first time the tour negotiated such rights. ESPN+ won the rights to ”PGA Tour Live,” the popular subscription video service the tour began five years ago.